battle

The MTV2 show Nike Battlegrounds is the first "reality" program Ive enjoyed in a few years. The executive producers? None other than Weiden & Kennedy. Its essentially a mini series/long form advertisement for Nike. But whose complaining?

Yes, branded entertainment always features brands, but it doesnt always deliver on the entertainment proposition. This show does. Not only for basketball fans, Battlegrounds is shot exceptionally and edited superbly. The result is an aesthetically vivid picture of the game. It features real drama, a love for sport, and digs into the heart of competition. Something we all can relate to.

http://www.mtv2.com/#series/13420